This is Hov’s first personal fragrance.
Here’s a little yumminess from Jay’s press release: “From the beginning of recorded history gold has been associated with royalty, purity
and strength. Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE. Everything JAY Z touches turns to GOLD.”
Jay Z definitely has the track record to prove that everything he touches turns to gold. The men’s sent will hit the shelves of Barneys New York on November 20th. The initial drop of the 2,000 store roll out will take place on November 29th at Macy’s, Sephora Nordstrom, Dillard’s, Belk, Bon Ton and Ulta. The price ranges from $39-$70 for three different sized bottles.
I guess we’ll have to wait to smell the yumminess of Jay Z Gold.